I caught myself the other day, mindlessly scrolling through videos of people power washing their driveways. Thirty minutes gone, just like that. And I wasn't alone - millions of us were there, hypnotized by soap cutting, slime squishing, and paint mixing.
That's when it hit me: this is our digital methadone.
We're all caught in this bizarre trap. Our brains are hooked on constant connectivity - that endless dopamine drip of notifications and new content. But we're so fried, so oversaturated with information that we can't take in anything more demanding than watching someone slowly crush kinetic sand.
Here's the weird thing: in a world where we can't get no satisfaction - where we're constantly hustling, striving, chasing the next goal, envying someone else's life - these "so satisfying" videos actually deliver what they promise. The Greeks had catharsis in their theaters; we have soap shaving and pool cleaning on YouTube. For a few precious minutes, something in our overstimulated brains actually feels complete, fulfilled, satisfied.
Remember when we used to read long articles?
Actually engage with content? Now we're soothing our overstimulated minds with videos that require virtually no mental effort. It's like we've found this weird middle ground - we can't fully disconnect (the addiction is too strong), but we can't handle any more real information either. So we watch paint dry. Literally.
TikTok Toe
The rise of TikTok isn't an accident. We're collectively burnt out on thinking. Each day throws endless decisions at us - emails demanding responses, notifications screaming for attention, headlines shouting about the next crisis.
These mindless videos become little pockets of peace in the chaos. They ask nothing of us except to watch.
Video won this space because it's perfect for passive consumption. No real effort needed. No response required. No decisions to make. It's the closest thing to meditation many of would like to practice, but somehow can’t. Except instead of finding inner peace, we're watching someone peel dried glue off their hands in perfect sheets.
The really messed up part? We're using the very devices that exhausted us to find relief from that exhaustion. It's like taking a shot to cure your hangover - it might work for a moment, but you're just deepening the problem.
I am so not above this.
None of us are. In a world that demands constant connection but offers no real rest, we take what breaks we can get. Even if that break means watching someone power wash their fence for twenty minutes straight.
But maybe this collective zoning out is trying to tell us something. Maybe it's a warning sign about what this always-on, always-engaged digital life is doing to our brains. We've built ourselves a world that's so demanding of our attention that we need to seek refuge in the most basic, mindless forms of stimulation just to cope.
The question isn't why we're watching these videos. The question is what happened to us that made watching paint dry feel like relief.